UN Women - Garra Charrúa — Emanuel K. Miranda

Garra Charrúa has no gender // UN WOMEN Uruguay

OFI, in alliance with ONFI and UN Women, launch an educational and sports project that proposes to institute a culture of gender equality in Uruguayan society through the practice of soccer, to provide empowerment and autonomy tools for girls and adolescents.For this launch we made a television spot that shows the essence of the project.

Awards:
2018Napolitan´s awards.
Shortlist Politic spot of the year.

Credits: Advertising Agency: Amén, Uruguay.
Executive Creative Director: Ignacio Vallejo.
Creative Director: Gabriel Lista.
Film Director: Emanuel K. Miranda
Art Director: Victor Calistro.
Copywriters: Rafael Antunez, Victor Calistro.
Producer: Carolina Gelfont.
Amén Citizen Communication Director: Julian Kanarek

︎︎︎